Our Mission & Vision

Best in class dental care for all.

Best in class: requires having the talent, expertise, technology, knowledge and compassion to pay off this lofty goal.

For all: The affordability-to-value ratio is perfectly balanced. This level of dental experience is managed to make it accessible to everyone. Healthy for the patient, healthy for the staff, healthy for the doctor. Again, a balance of all of the little things that make work more enjoyable.


Refresh Dental will redefine dentistry. Though a lofty goal, we know there is opportunity to do just that – not only by partnering with practices and expanding our U.S. footprint, but also by examining all the key touchpoints between doctor and patient and building a model that is truly best in class.

By 2021, we will have 200 offices throughout the Midwest and Eastern United States. It will be smart growth. We will look for doctors and practices that, first and foremost, align with our core beliefs. Secondly, we will recruit clinical leaders in their communities that have a deep commitment to learning and a deep caring for their patients.

When we treat Refresh patients, we look beyond their dental needs. We will be their partner in tune with their total health. We will be proactive and engaged with each of them, anticipating their needs and building a high level of trust and a personal bond. And, regardless if they are self-pay or insured, all will receive the exact same standard of care.